Tom Ford introduces new counter design at The Bijenkorf Amsterdam

In April 2025, TOM FORD unveiled a bold new counter design at its flagship store in de Bijenkorf Amsterdam, redefining the luxury beauty experience. Discover the complete world of TOM FORD BEAUTY, where iconic fragrances and makeup collections are presented in an exceptional, reimagined atmosphere.

This 35-square-meter space is located on the ground floor of Amsterdam's leading luxury beauty destination and showcases the complete highlights of TOM FORD BEAUTY, including highly personalized customer service.

WORLD OF TOM FORD BEAUTY

Visitors are enveloped in the world of TOM FORD BEAUTY, where they may discover new launches, iconic products and exclusive brand offerings across fragrance, skincare and makeup. TOM FORD fragrances make an unforgettable statement of individuality, blending modern inspirations with timeless ingredients. TOM FORD Architecture face makeup sculpts, perfects and enhances one's natural beauty, highlighting each person's unique features. The TOM FORD Runway collection features vivid, hydrating lip formulas that create customizable, unforgettable looks.

TOM FORD COUNTER DE BIJENKORF AMSTERDAM 2

Eau de Soleil Blanc — the beloved citrus floral scent evoking endless summer — debuts in the new Signature bottle design alongside the new Soleil Summer Collection, which features sensorial formulas for eyes and lips in resort-inspired hues like rosy-pink, ethereal nude and lush ember.

This flagship counter offers an exclusive embossing personalization service, the only one in the Benelux.

​TOM FORD AT DE BIJENKORF

TOM FORD's flagship store has now found its home at de Bijenkorf Amsterdam, solidifying the brand's presence in the Netherlands. TOM FORD is available in seven cities nationwide, both online and in-store at de Bijenkorf. Counters in Rotterdam, The Hague and Utrecht showcase the complete full-line assortment, while locations in Eindhoven, Maastricht and Amstelveen offer Private Blend fragrances alongside the entire Signature collection. This extensive network highlights TOM FORD's commitment to delivering a luxurious experience throughout the Benelux.

ABOUT TOM FORD
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​TOM FORD is a global luxury house offering exceptional women's and men's fashion, accessories, eyewear and beauty. Founded in 2005 by Tom Ford, the brand has a presence in more than 100 markets globally, and is known for immaculate tailoring, modern sensuality and refined elegance. In 2024, Haider Ackermann was appointed creative director. The Estée Lauder Companies is the sole owner of the TOM FORD brand.

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